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I garanti della privacy di sei paesi europei hanno ingaggiato una battaglia coordinata contro Google Inc. su aspetti concernenti la protezione dei dati.
Italia, Germania, Francia, Spagna, Regno Unito e Paesi Bassi rivendicano in particolare i principi di pertinenza, necessità e non eccedenza delle informazioni trattate, nonché l'obbligo di informare adeguatamente gli utenti e la correttezza nell'acquisire il consenso.
Da marzo 2012 Google applica una nuova politica sulla privacy, che raggruppa una sessantina di regole in una sola. I dati di diversi servizi (Gmail, Google+) sono stati raggruppati.
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