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Il gruppo svizzero Richemont intende creare una joint venture con il gigante cinese Alibaba. La futura piattaforma di vendita al dettaglio online sarà progettata per fornire vari marchi di lusso ai consumatori cinesi.
Johann Rupert, presidente dell’azienda ginevrina, ha dichiarato: "Attraverso questa joint venture, non vediamo l'ora di aprirci all'importante mercato cinese”. Gli utenti di Alibaba sono circa 600 milioni e entro il 2025 i consumatori cinesi rappresenteranno circa la metà del mercato globale del lusso, secondo Daniel Zhang amministratore delegato del colosso orientale.
L’azienda asiatica lo scorso anno fiscale ha registrato ricavi per 39,9 miliardi di dollari, superiori a quelli di Richemont che ha chiuso il bilancio con vendite equivalenti a 10,9 miliardi di euro. “Riteniamo che questo annuncio sia solo l'inizio di una partnership a lungo termine e insieme ci impegniamo a esplorare molte più opportunità di collaborazione nel futuro", ha concluso Zhang nel comunicato diffuso venerdì.
Il lusso passa anche online
RSI Info 10.09.2018, 16:09
Richemont guarda alla Cina
Telegiornale 26.10.2018, 22:00
Joint venture tra Richemont e Alibaba
Telegiornale 26.10.2018, 14:30
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