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Non vi sveleremo il ruolo dei sempre più popolari dolcetti: quel che è certo è che la serie TV del momento – la sudcoreana Squid Game – diffusa da settembre su Netflix, ha dato parecchia visibilità ai dalgona. I biscotti sudcoreani compaiono in un episodio della serie e la coppia che li produce secondo la ricetta tradizionale ha visto incrementare le vendite, non di poco. Lim-Chang-joo e sua moglie, vendono i dolcetti da 25 anni e per la serie TV ne hanno prodotti fra 300 e 400 unità.
Dalla diffusione delle puntate, la domanda è aumentata tanto da rendere difficile riuscire a starci dietro. La serie TV è in testa alla classifica di popolarità su Netflix in più di 80 Paesi.
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