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La finale dei Mondiali Germania-Argentina è stato l'evento sportivo più seguito della storia di Facebook, con 88 milioni di tifosi attivi e oltre 280 milioni di interazioni tra post, commenti e "mi piace", superando i 245 milioni del Super Bowl 2014. I giocatori più chiacchierati sul social network sono stati Mario Goetze per la Germania e l'argentino Lionel Messi.
La partita che ha incoronato per la quarta volta la Germania campione del Mondo ha raggiunto 88 milioni di contatti. In particolare 10,5 milioni sono stati i fans americani, 10 milioni le persone attive in Brasile, oltre 7 milioni in Argentina e 5 milioni in Germania.
Il fischio dell'arbitro italiano Nicola Rizzoli che ha decretato la fine del match e ha incoronato la Germania campione per la quarta volta è stato il momento più "social" della partita, seguito dal gol di Mario Goetze nel secondo tempo supplementare.
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