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La General Motors, per le sue vetture dotate del sistema multimediale OnStar di ultima generazione, grazie alla nuova applicazione "Marketplace" ha previsto che sia possibile ordinare un caffè e pagarlo direttamente tramite il display del navigatore, senza avere contanti o carte di credito con sé.
La prenotazione si effettua con un paio di click, si salda il conto tramite l’app e, sul tracciato che si percorre evidenziato dal GPS, si vede il locale più vicino dove passare a prendere la bevanda ordinata. E' allo stesso modo possibile prenotare un tavolo al ristorante o la stanza d’albergo, comprare pizze o ciambelle e pagare in anticipo la benzina.
Il sistema è offerto negli USA su veicoli dotati di sistema OnStar come il Chevrolet Equinox
Marketplace è la prima piattaforma per il commercio elettronico ideata per i sistemi multimediali imbarcati che funzionano con una connessione 4G LTE. Al momento il programma in America è offerto su veicoli Chevrolet, Buick, GMC, Cadillac per il mercato locale. Lo shop consente di acquistare inoltre traffico Internet per il sistema di bordo, i ricambi o i tagliandi in officina e gli accessori originali.
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