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Novità in vista nel settore dei media in Romandia: da questo autunno i lettori di Le Matin potranno consultare un'edizione online serale del quotidiano romando intitolata Le Matin du Soir. Proporrà "contenuti a pagamento ad alto valore aggiunto", spiega il caporedattore Grégoire Nappey, confermando un'informazione diffusa lunedì sera dalla trasmissione Forum della radio RTS.
Accedendo all’app gli utenti dalle 17 potranno già consultare molte delle notizie che appariranno su carta il giorno dopo con una presentazione originale. Inoltre parte dei contenuti sarà esclusiva. L’obiettivo è di raggiungere il bacino di lettori rappresentato dai pendolari che usano i trasporti pubblici per il rientro a casa.
Il lancio della versione pilota avverrà in settembre. In seguito Le Matin sarà disponibile in tre versioni: l'edizione cartacea, il sito online "classico" e il nuovo serale.
ATS/Diem
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