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La campagna di sensibilizzazione del TCS "Ruote ferme, bimbi salvi!", che invita gli automobilisti a non limitarsi a diminuire la velocità in prossimità di un passaggio pedonale, ma a fermare il veicolo completamente, ha ottenuto un grande successo e verrà ripetuta per il rientro scolastico 2016. Lo ha fatto sapere il Touring Club Svizzero attraverso un comunicato inviato mercoledì ai media.
Il punto centrale dell’azione è stato quello far comprendere a chi è al volante che i bambini attraversano solo quando l’auto è completamente ferma, poiché per loro è praticamente impossibile valutare correttamente la sua velocità e distanza.
Per garantire la visibilità di questa seconda edizione, verranno distribuiti gratuitamente striscioni, manifesti e omaggi pubblicitari, come pure 80'000 gilet agli scolari di prima elementare in tutta la Svizzera.
Il successo del 2015 ha permesso alla campagna di essere percepita e compresa da oltre il 90% degli automobilisti, grazie anche al sostegno di personalità di spicco, come per esempio la consigliera federale Doris Leuthard.
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