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La sezione ticinese di Hotelleriesuisse si prepara per la stagione turistica 2015, rivolgendo uno sguardo ai risultati dell’anno appena concluso.
Il 2014 è stato segnato da una meteo inclemente, che ha avuto ripercussioni sul turismo. Una stagione che, secondo il presidente Lorenzo Pianezzi, è stata salvata dall’afflusso di turisti arabi. Pianezzi ha espresso il timore che il divieto sul burqa possa avere un impatto negativo su questa importante fetta di clientela.
Per quanto riguarda la stagione in arrivo, una delle sfide maggiori sarà la forza del franco, che l’organizzazione vuole contrastare con una maggiore collaborazione tra le regioni, un calendario ricco di eventi e puntando sulla qualità del servizio.
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