Ha acquistato il miele ticinese attirato proprio dalla sua origine: pensando di comprare quindi un miele locale, a “km zero”. La sorpresa è stata grande quando, togliendo l’etichetta del prezzo in promozione apposta sul tappo, ha scoperto la dicitura sottostante: “Apimiel SA, Brusio (Canton Grigioni)”.
Sebbene l’azienda grigionese Apimiel, che ha confezionato il miele, compensi le emissioni di CO2 partecipando a progetti di protezione del clima, il consumatore è rimasto deluso: questo miele ha viaggiato dal Ticino a Brusio (GR), da Brusio ai magazzini di distribuzione Denner di Frauenfeld, e infine è tornato in Ticino, sugli scaffali della Denner di Magliaso, dove è stato acquistato. Calcoliamo un tragitto di oltre 600 chilometri. Origine locale, insomma, non va confuso con “km zero”.
La risposta di Denner
Il miele in offerta nella settimana 19 proviene dall'apicoltore ticinese Gabriele Grosca, fornitore pluriennale di Apimiel, che confeziona il miele ticinese per Denner. Apimiel offre così a molti apicoltori locali un importante canale di vendita, grazie al quale il loro miele ticinese arriva ai clienti. Acquistando il miele, i clienti sostengono gli apicoltori ticinesi. Tolta la produzione, la lavorazione e l'imballaggio, il trasporto rappresenta solo una piccola parte dell'impronta di carbonio di un prodotto. Comparato al miele di origine straniera, tale percentuale è significativamente più bassa.
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