La prima campagna di promozione per la stagione autunnale è stata lanciata giovedì simultaneamente a Bellinzona, Friburgo e Zurigo da Svizzera Turismo. L'iniziativa, che durerà fino al termine di ottobre, punta a incoraggiare esperienze diversificate e la prenotazione di soggiorni brevi.
Secondo un sondaggio nazionale infatti, questo tipo di vacanze corte è tipico del periodo, scrive l'associazione in una nota. Entro il 2020, Svizzera Turismo spera di generare 200'000 pernottamenti annuali supplementari in autunno, ovvero un rialzo del 3% rispetto alla quota raggiunta nel 2017.
La campagna include un sito internet a essa dedicato, spot, annunci pubblicitari, una rivista specializzata e varie attività sui social network. Il budget stanziato si eleva a 3,5 milioni di franchi.
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