La nuova immagine della città sul Ceresio, che verrà adottata gradualmente sui documenti ufficiali, non fa l’unanimità. Dopo l’annuncio delle autorità cittadine di voler cambiare e rinnovare il logo, sulla rete non sono mancate le critiche. Critiche legate soprattutto ai costi dell'operazione, alla bellezza del nuovo simbolo e all'opportunità di voler cambiare un'immagine storica.
"Il nostro obiettivo è quello di rinfrescare l’immagine dell’amministrazione adeguandola all’evoluzione dei tempi e, per la prima volta, creare un’identità visiva trasversale, che rafforzi l’immagine di Lugano", ha ricordato Marco Borradori.
"I costi di tutta l'operazione non hanno superato i 150'000 franchi e sono spalmati su più anni. Era un passo dovuto. Si pensi che fino ad oggi la città era rappresentata con più immagini tutte differenti tra loro. Sia chiaro: lo stemma della città non cambia!", rassicura il sindaco di Lugano. Ascolta la videointervista.
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