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La filiale svizzera del gruppo bancario francese Crédit Agricole da lunedì si chiamerà Crédit Agricole Next Bank e non più come oggi Crédit Agricole Financements (Suisse). L'istituto intende sviluppare la sua rete nella Confederazione.
"Questo cambiamento di nome segna una tappa molto importante nello sviluppo della banca e della sua storia", ha sottolineato in un'intervista a Le Matin Dimanche Catherine Galvez, direttrice generale di Crédit Agricole Financements (Suisse) SA. "Ci siamo accorti che l'ex denominazione, che metteva in risalto il termine "finanziamenti", poteva generare un certo numero di incomprensioni".
All'origine, la banca in Svizzera era principalmente attiva nell'offerta di crediti ipotecari. Nel 2009, l'attività si è diversificata verso un modello di banca di dettaglio. Quanto al termine "next bank", non ha solo come obiettivo di fare riferimento alle nuove tecnologie, ma la Galvez.
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