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Gli svizzeri acquistano sempre più online: fra chi naviga in rete la quasi totalità (97%) ordina almeno una volta all'anno merce in un negozio virtuale. Questo, in sintesi, quanto emerge da un’indagine di Comparis.ch, stando alla quale ad essere preferiti sono vestiti, scarpe, libri e DVD, nonché articoli di elettronica.
Il 37% delle 1'003 persone fra 15 e 74 anni interpellate in tutte le regioni linguistiche dall'istituto di ricerche di mercato Innofact, effettua compere sul web più di 12 volte all'anno, il 33% da 6 a 12 volte, il 28% da 1 a 5 volte.
Gli importi non sono indifferenti: spende fra 500 e 2’000 franchi all'anno il 42% degli interrogati 15-29enni, il 39% dei 30-59enni e il 36% dei 60-74enni. Questi ultimi stanno quindi, a sorpresa, al passo con i tempi.
ATS/bin
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