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Gli stabilimenti balneari italiani hanno registrato 90 milioni di presenze da giugno ad agosto, registrando il 16% in più rispetto all'anno precedente, quando sulle spiagge italiane si sono riversati 75,6 milioni di turisti. La ricerca è stata condotta dall'associazione di categoria CNA balneatori, che ha interpellato 457 titolari di strutture di 59 località costiere italiane.
Sul gradino più alto del podio c'è l'Emilia Romagna, che in confronto allo scorso anno ha guadagnato il 25% di presenze. Seguono la Puglia (+23%) e la Sicilia (+22%), poi Sardegna (+19%), Toscana e Veneto (+18%), Calabria e Campania (+16%).
I turisti stranieri negli stabilimenti balneari italiani sono stati mediamente il 12%, ovvero il 5% in più del 2016, ma nel ponte di Ferragosto hanno raggiunto quota 20%. Un dato che caratterizza l'estate 2017 è il la crescita delle prenotazioni online, con punte quasi del 12% sul totale in Emilia Romagna e di oltre il 10% in Sicilia.
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