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Una campagna da 3,9 milioni di franchi per sostenere il turismo elvetico. È il piano per contrastare gli effetti del franco forte rivelato da Svizzera Turismo.
L’iniziativa, di cui farà parte anche Johann Schneider-Ammann, è diretta in particolare agli ospiti indigeni, ma mira anche ai paesi dell’Europa del nord, meno sensibili ai prezzi. I turisti facoltosi di paesi baltici, Balcani e Turchia saranno pure tra gli obbiettivi privilegiati.
Lo scorso anno è comunque stato positivo per gli alberghi svizzeri, che hanno visto aumentare dello 0,9% il numero di pernottamenti, che hanno sfiorato i 40 milioni. Delle tredici regioni turistiche, otto hanno fatto registrare una crescita. Esclusi Ticino e Grigioni, dove i pernottamenti hanno subito rispettivamente una flessione del 3,8 e 2,1%.
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