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Ticino Turismo ha lanciato nel 2015 una grande campagna pubblicitaria in vista dell'apertura della galleria di base del San Gottardo che, grazie a un credito di 2 milioni concesso dal Gran Consiglio, ha promosso la regione, in particolare a nord delle Alpi.
Con l'entrata in funzione della galleria, sottolinea Elia Frapolli, direttore di Ticino Turismo, è giunto il momento di raccogliere i frutti del lavoro fatto e l'obiettivo per il 2017 è di vedere i pernottamenti aumentare.
L'anno prossimo vedrà quindi FFS, Raiffeisen e HotellerieSuisse collaborare per "Tutto il Ticino a metà prezzo", una campagna che dal primo marzo offrirà ai soci della banca sconti tra il 30 e il 50% su pernottamenti e mezzi pubblici.
CSI del 30.08.16; il servizio di Daniela Giannini
RSI Info 30.08.2016, 19:52
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