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Una maxi acquisizione nel settore dei videogiochi sancisce il matrimonio tra i guerrieri di Call of Duty, grandi eroi del pubblico maschile, e le caramelle di Candy Crush che tanto piacciono in particolare alle donne. L'editore statunitense di videogiochi Activision Blizzard ha annunciato d’aver comprato per una cifra vicina ai 6 miliardi di franchi King Digital Entertainment, il creatore della dolce saga lanciata nel 2011.
Comprando la software house britannica (principale sviluppatrice mondiale di giochi su Facebook), la società di Santa Monica intende diventare leader incontrastato sul mercato dei giochi per mobile, console e computer con oltre 500'000'000 di utenti attivi ogni mese. Un primato per il quale è stata disposta a concedere agli azionisti di King un bonus del 16% rispetto alla quotazione del titolo. L’operazione dovrebbe completarsi la prossima primavera, una volta ottenuti tutti i permessi.
Diem/Reuters
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