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Durante la crisi del coronavirus c’è stato un vero e proprio boom della vendita diretta in fattoria e l’Unione svizzera dei contadini, volendo approfittare di questa nuova tendenza, è intenzionata a sostenere diversi progetti in questo senso. Oggi il 7% dei guadagni totali dell’agricoltura è originata dalla vendita dei prodotti a chilometro zero.
Secondo l’associazione resta ancora un grande potenziale da sfruttare grazie alla vendita diretta o ai mercati settimanali, che permettono un contatto diretto con i clienti.
L’organizzazione ha anche lanciato una piattaforma online gratuita tramite la quale i produttori possono far conoscere i propri prodotti e i clienti cercare quello che interessa loro. Altre collaborazioni sono in procinto di essere create con Too Good To Go, HotellerieSuisse, GastroSuisse e TWINT.
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