L’escursionismo è lo sport più amato in Svizzera e ora rappresenta un’attività praticata dal 57% della popolazione residente di età superiore ai 15 anni. In media si fanno 15 camminate all’anno di circa 3 ore ciascuna. Gli appassionati non si fermano nemmeno con la stagione fredda: l’80% afferma di essere attivo anche in inverno. Il più delle volte le gite si fanno in compagnia e si spendono mediamente 60 franchi a testa (fatturato annuo stimato di 3,6 miliardi di franchi).
Le uscite tra boschi e sentieri non avvengono però solo a piedi: il 42% degli abitanti over 15 usa la bici, sia nel tempo libero, sia per esigenze di mobilità quotidiana. Mediamente sono 15 le gite su due ruote all’anno. Il fatturato annuo generato è di circa 3 miliardi di franchi, anche grazie ai 115'000 ospiti stranieri che vengono nella Confederazione.
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