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Una novità che può aiutare la Swatch. Così il patron della casa orologiera svizzera Nick Hayek definisce l’avvento dell’Apple Watch.
“Se qualcuno vuole entrare nel mercato degli orologi con un nuovo prodotto”, spiega Hayek, “questo fa ingrandire tutto il mercato, perché abbiamo ancora molta gente che non porta orologi. Questa novità può cambiare l’abitudine delle persone e far venire voglia a più gente di portarli. E noi siamo lì per offrirli”.
Non si sa ancora se in futuro vi sarà una collaborazione diretta fra l’azienda di Cupertino e la ditta elvetica.
Ascolta l’intervista completa qui sotto
RG/ZZ
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