Le 100 cose da fare e da vedere in Ticino. Sono questi i contenuti di un App gratuita, Ticino Top Ten, che i visitatori del padiglione svizzero di expo 2015 potranno scaricare sui loro telefonini, direttamente sul posto. A promuoverla è il gruppo di finanziatori privati che ha assicurato la presenza ticinese alla grande kermesse mondiale.
L'App contiene 10 proposte per dieci categorie, dai migliori panorami alle escursioni, dall'avventura ai prodotti tipici ed è il sunto di un progetto più ampio, portato avanti dall'editore Giò Rezzonico. "Siamo partiti 4 anni fa dicendo che il Ticino è di fronte a sfide molto importanti a livello turistico: una è l'Expo, l'altra è l'apertura di Alp Transit l'anno prossimo e, nel 2019, l'apertura del tunnel di base del Monte Ceneri, che trasformerà il Ticino in una città-regione. Tutte le nostre bellezze saranno così vicinissime per i turisti", spiega Rezzonico. Uno degli obiettivi, quindi, è quello di avvicinare il potenziale turista e tenersi in contatto con lui anche per il futuro, segnalandogli novità ed eventi che vanno oltre il 31 ottobre, data di chiusura di Expo 2015.
CSI/Red.MM./M.Ang.
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