"Ci sono tanti modelli in serie limitata che vengono messi sul mercato in quantità ridotta e la domanda diventa molto alta. In pochi possono acquistarle e molti invece le vorrebbero: il prezzo quindi sale vertiginosamente”. Parola di Kaya Stieger, proprietario di un negozio specializzato a Coira che sulle sneakers, le scarpe da ginnastica, sa il fatto suo.
Negli ultimi anni sempre più persone si sono appassionate al mondo delle sneakers, diventato un vero e proprio business per articoli esclusivi e introvabili, che possono arrivare a costare migliaia di franchi. Nel 2016 la Nike, per esempio, ha messo in commercio 89 paia di scarpe auto allaccianti ispirate al film “Ritorno al futuro”. Il loro valore? Circa 20'000 dollari il paio.
Le linee di scarpe non vengono solo prodotte in quantità molto limitate per aumentare il prezzo di rivendita, ma a volte vengono anche coinvolte delle celebrità nel processo creativo per dare un valore aggiunto: dalle icone dello sport come Micheal Jordan e Cristiano Ronaldo, alle stelle della musica come Rihanna e Kanye West.
E in questo mondo colorato fatto di stringhe e di suole, ci sono anche gli speculatori... sono infatti sempre più coloro che comprano molte paia di scarpe, per poi rivenderle online a prezzi maggiorati.
Scarpe da ginnastica come beni di investimento
Telegiornale 10.05.2019, 22:00
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