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Se entri nel suo negozio con una bottiglia di plastica e una lattina da buttare, lui ti regala un libro. Autore di questa singolare iniziativa è Michele Gentile, titolare della Ex Libris Cafè di Polla, in provincia di Salerno. "Non rifiutiamoci" è il nome del progetto che solo l’anno scorso ha permesso di raccogliere 3 quintali di alluminio. In molti hanno risposto al suo appello per stimolare la raccolta differenziata.
Michele Gentile non è nuovo ad azioni per sensibilizzare e appassionare alla lettura. È suo anche il progetto "libro sospeso": un cliente compra due libri, ma uno lo lascia in negozio e può prenderlo chiunque lo desideri. Ora ha pensato di combinare il libro sospeso in favore dell’ambiente.
L’iniziativa piace e attira i più piccoli. Molte le classi scolastiche che hanno visitato il suo negozio, muniti di bottiglie e lattine. E così l’azione è stata presto ripresa anche da altri comuni italiani per tentare di diminuire il dato che vede il 10% delle famiglie italiane senza nemmeno un libro in casa.
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