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Sms alla riscossa. Dopo essere stati scavalcati dalle chat come WhatsApp e Messenger ora tornano in auge grazie alla comunicazione aziendale. Secondo un'indagine condotta da Commify e riportata da Forbes, circa due terzi del mondo business in Europa quest'anno userà gli sms per mantenersi in contatto con i clienti.
La carta vincente è l'ubiquità: WhatsApp, infatti, può essere presente su centinaia di milioni di smartphone, ma non su tutti i dispositivi. "Gli sms sono ancora l'unico modo per raggiungere il 100% dei telefoni del mondo", afferma l'amministratore delegato di Commify, Geoff Love sostenendo che gli utenti si fidano degli sms come canale di business e che le chat diventeranno sempre più dedicate ad amici e familiari.
Quella dei messaggi commerciali è una fetta di guadagni a cui sta puntando anche Facebook, proprietaria di Messenger e WhatsApp, che in qualche modo è passato a rincorrere i cari e vecchi sms. In particolare un anno fa è stato lanciato WhatsApp Business. Al momento, secondo fonti aziendali, ha oltre 3 milioni di account.
ats/joe.p.
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