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Lunedì, dopo la fine della Coppa del mondo di calcio 2014, Presenza Svizzera (parte integrante del Dipartimento federale degli affari esteri, DFAE), traccia un bilancio molto positivo della sua presenza a Rio de Janeiro. Casa Svizzera, infatti, ha garantito un'affluenza e una visibilità elevate grazie a una collocazione privilegiata.
Durante la finale di domenica tra la Germania e l'Argentina, sono state ancora migliaia le persone recatesi un'ultima volta nella struttura. I visitatori sono stati 240'000, 33’000 (70% brasiliani, 10% svizzeri, 20% internazionali) quelli che hanno partecipato alle attività proposte, mentre oltre 18'000 sono state le specialità elvetiche servite al ristorante.
Collocando la propria "fan zone" tra le spiagge di Copacabana e di Ipanema, sulle sponde della laguna Rodrigo de Freitas - rileva il DFAE -, la House of Switzerland è diventata un punto di riferimento tra i più festosi nella metropoli carioca.
Red. MM/ATS
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