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Il sindaco di Ginevra, Guillaume Barazzone, intende intervenire contro le pubblicità sessiste sui manifesti in città, attraverso una maggiore responsabilizzazione delle società d'affissione.
Spetta a tali aziende - secondo l'attuale capo del Municipio - il compito di vegliare affinchè le pubblicità non veicolino alcun messaggio sessista, omofobo o razzista. A detta di Barazzone, l'attuale sistema di sorveglianza - che consiste in una verifica delle affissioni controverse da parte di una commissione di tre funzionari - ha ormai mostrato i suoi limiti.
Il sindaco proporrà quindi la soppressione di tale organismo e il trasferimento della responsabilità alle imprese d'affissione, attraverso una concessione che stabilirà dei criteri etici.
Sadiq Khan, il nuovo sindaco di Londra, ha introdotto un giro di vite contro le pubblicità sessiste nella capitale britannica
La presa di posizione di Barazzone prende in parte le mosse dai recenti provvedimenti decisi dal nuovo sindaco di Londra,
Sadiq Khan. Nella capitale britannica, tuttavia, si è andati decisamente più in là: le pubblicità sessiste, dal prossimo mese, saranno infatti
bandite dalla metropolitana cittadina e dalla rete degli autobus pubblici.
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