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Pesanti commenti e contatti non voluti per strada devono appartenere al passato. Questo il messaggio della campagna di sensibilizzazione lanciata dalla città di Losanna sotto il segno dell'umorismo, presentando il fittizio Museo delle molestie per strada.
Volantini e poster affiancano il principale vettore della campagna: un video di due minuti che ritrae una visita guidata all'interno del museo, durante la quale vengono presentati gli esempi più diffusi di molestie.
La scelta di usare l'umorismo per affrontare un tema così delicato è stata difesa dalle autorità della città come il modo migliore di raggiungere un vasto pubblico con un messaggio forte.
ATS/sf
Lotta contro le molestie di strada
Telegiornale 30.04.2018, 22:00
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