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Svizzera Turismo necessita di più fondi per poter svolgere la propria attività. Lo ha reso noto il direttore dell’organizzazione, Jürg Schmid, che ha chiesto al Consiglio federale un aumento del finanziamento di quasi 18 milioni in quattro anni: da 222 a 240 milioni di franchi.
La decisione del Governo verrà resa nota in febbraio, ha detto Schmid in un'intervista pubblicata dalla Zentralschweiz am sonntag.
La richiesta è stata motivata con l'aumentato bisogno di personale, impegnato su un numero sempre maggiore di canali mediatici, e soprattutto perché: “Ci servono più mezzi, perché vogliamo raggiungere più mercati, per compensare il calo di quelli più tradizionali come Germania e Giappone”.
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