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La pubblicità nei media infastidisce quasi i tre quarti (73%) della popolazione e messaggi e intervalli sono evitati, chiusi o saltati dal 70% degli utenti.
Stando a un sondaggio effettuato da comparis.ch, i cui risultati sono stati resi noti giovedì, a irritare sono soprattutto i pop-up (63%) e le animazioni (58%) in rete. I siparietti televisivi (57%) e gli annunci radiofonici (40%) sono invece più tollerati. La réclame che meno urta è quella inserita nei siti di informazione (37%).
Sebbene il 79% degli intervistati preferisca fruire dei contenuti senza inserzioni, solo un terzo sarebbe disposto a pagare per evitarle.
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