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Sette strutture svizzere hanno unito le forze creando "Premium Swiss Family Hotel". L'obiettivo è quello di lottare contro gli effetti negativi del franco forte proponendo un "marchio di qualità", fissato da Hotellerie Suisse, di cui anche uno ticinese, l'Albergo Losone, ne fa parte.
Per potersi fregiare del titolo è necessario che la pensione abbia un servizio professionale di presa a carico dei bambini per almeno 50 ore, distribuite sui sette giorni della settimana, oltre a offrire almeno due tipi di attività, all'aperto e al coperto.
Per poter partecipare, gli alberghi devono pagare un contributo di 10'000 franchi all'anno. I promotori sperano di raddoppiare le adesioni nel giro di tre anni, dato che in Svizzera esistono circa 90 strutture per famiglie che soddisfano questi citeri.
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