La maggior parte delle persone non ha probabilmente mai pulito la propria casa così intensamente come negli ultimi mesi: negli USA le vendite di prodotti per l’igiene della casa sono aumentate del 52% nel 2020. Stando ai dati raccolti dall’agenzia di ricerche di mercato Nielsen, la progressione del sapone liquido è stata addirittura del 64%. La notizia viene riportata dalla NZZ.
L'importanza che i consumatori stanno dando agli ambiti della pulizia e dell'igiene si riflette anche nelle ultime cifre pubblicate del gigante americano dei beni di consumo Procter & Gamble (P&G): nel quarto trimestre del 2020 il gruppo ha registrato un balzo dei ricavi del 30% nel settore Homecare (prodotti di pulizia) negli USA e oltre il 20% in Europa.
La direzione di P&G è anche fiduciosa sul futuro andamento degli affari: secondo i dirigenti, i consumatori continueranno a dare maggiore importanza alla pulizia e all'igiene anche dopo la fine della pandemia.
L'igiene negli alberghi
Telegiornale 27.07.2020, 22:00
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