Continua a guadagnare terreno in Svizzera il consumo di televisione vista in differita. Al tempo stesso aumenta, fra gli utenti, il ricorso a piattaforme in streaming come Netflix e Youtube.
Sono i dati che emergono da uno studio realizzato dalla società specializzata Mediapulse. Secondo gli esiti presentati oggi, giovedì, ogni adulto, nei primi sei mesi dell'anno, è rimasto in media davanti al televisore per 144 minuti al giorno. Al tempo stesso però, non meno di un terzo dei programmi sono stati seguiti in differita. E la tendenza appare in crescita.
In Svizzera le persone guardano meno la televisione, ma seguono di più i programmi in maniera selettiva. Anziché passare freneticamente da un canale all'altro ad ogni pausa pubblicitaria, tendono a ricercare programmi per loro interessanti, da visionare in differita, attraverso le guide digitali. Una funzionalità che annulla lo zapping e permette di evitare gli spot.
ATS/ARi
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