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La tendenza ad organizzarsi da soli le vacanze è in aumento, ma più di un viaggiatore svizzero su cinque si è rivolto quest'anno a un'agenzia. Di questi, il 61% ha optato per una formula personalizzata, mentre il forfait piace a giovani ed anziani. La spontaneità è importante, visto che oltre la metà degli intervistati per un sondaggio pubblicato oggi (mercoledì) ha riservato meno di due mesi prima di partire. Conta anche il bisogno di sicurezza, tanto che la metà si assicura.
Gli operatori del settore, dice una seconda inchiesta, hanno visto i loro affari migliorare nel 2013. La cifra d'affari è cresciuta in media del 2,9% ma è destinata a stagnare nel prossimo futuro. Sotto il profilo delle destinazioni, acquisisce importanza l'America del Nord, ma il potenziale più elevato rimane quello di Italia, Spagna, Grecia e Turchia.
pon/ATS
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