Instagram prova a trarre vantaggio dal blocco di TikTok in India. Il social appartenente all'ecosistema di Mark Zuckerberg ha iniziato a testare in India il suo clone della app che spopola tra i giovanissimi. Si chiama Reels ed è una funzione interna a Instagram che consente di pubblicare video di 15 secondi con canzone in sottofondo, in modo simile alla app cinese.
Con Reels gli utenti possono pubblicare i video nel feed e nelle storie di Instagram, inviarli via messaggio diretto, e anche sperare di vederli all'interno della sezione "Top Reels" che, in modo analogo ai "Per te" di TikTok, raccoglie i filmati virali.
Al momento Instagram non ha ancora reso noti i piani per l'introduzione della novità negli Stati Uniti e in altri mercati europei di Reels, che finora era presente in soli tre paesi. Lanciato in Brasile nel novembre 2019, è stato esteso a Francia e Germania nelle scorse settimane.
ats/joe.p.
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