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La storia del colosso dell'auto General Motors ha nella data del 3 maggio 1918 una valenza speciale, poiché il semplice passaggio di quote societarie permise la nascita di quella che a lungo è stata la più grande azienda automobilistica del mondo.
L'ultima generazione del pick-up Silverado, molto apprezzato dagli americani
Cento anni fa, William Durant, ex costruttore di carrozze di Flint (nel Michigan) che nel 1908 aveva fondato la General Motors e ne era stato estromesso dagli azionisti nel 1911, riuscì infatti a convincere gli ex soci di GM ad accettare uno scambio (cinque azioni della Chevrolet, che aveva creato nel 1911 insieme al pilota elvetico Louis Chevrolet, contro una di GM) e a diventare il nuovo numero 1 del colosso di Detroit.
Il marchio Chevrolet, affiancato nel primo grande gruppo motoristico da Buick, Cadillac, Oldsmobile (la marca americana più antica, chiusa da GM anni fa) e Oakland, sempre nel 1918 introdurrà un prodotto destinato a un enorme successo commerciale, ovvero il primo pick-up, capostipite di una famiglia di modelli che proprio quest'anno festeggia un altro importante centenario.
ANSA/EnCa
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