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Il commercio al dettaglio online ha fatto segnare una crescita del 10% lo scorso anno in Svizzera: gli internauti hanno speso 8,6 miliardi di franchi.
I più gettonati sono stati gli articoli elettronici, per i quali sono stati spesi 2 miliardi di franchi, contro l'1,8 dell'anno precedente. Oltre un terzo degli articoli in questa categoria vengono venduti tramite internet, secondo i dati forniti dall'Associazione svizzera di vendita a distanza.
Crescita ancora più marcata per gli acquisti transfrontalieri attraverso la rete. La cifra d'affari lo scorso anno è stata di 1,6 miliardi di franchi, il triplo di quella registrata nel 2011.
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