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È un vero “boom” di utenti per Pinterest, la piattaforma di condivisione foto. Secondo il Global Web Index nel 2013 gli iscritti sono aumentati del 150% in 32 mercati analizzati in tutto il mondo, passando dagli scarsi 98 milioni d'inizio 2013 ai circa 242 milioni e mezzo del quarto trimestre.
La distribuzione degli utenti non è però uniforme, con la parte del leone appannaggio degli Usa; un terzo degli internauti americani ha un account su Pinterest, mentre solo l'8% di quelli europei ce l'ha.
Pinterest, social network visivo che annovera tra i fan anche Barack Obama, è una sorta di vetrina “grafica” dei propri interessi, condivisi tramite immagini. Sulle bacheche (pinboard) altri utenti possono a loro volta condividere e commentare foto o illustrazioni.
Nei giorni scorsi network ha acquistato la start up VisualGraph specializzata in riconoscimento delle immagini e ricerca visiva. La sua tecnologia sarà utilizzata per migliorare le funzioni di suggerimento e scoperta di Pinterest ai suoi utenti.
ANSA/EnCa
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