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McDonald’s festeggia il mezzo secolo di presenza in Svizzera: era il 4 novembre 1976 quando apriva il suo primo ristorante a Ginevra. All’epoca venivano offerti otto prodotti, proposti da 25 collaboratori. Oggi McDonald’s dispone su suolo elvetico di una rete di 190 ristoranti, vende oltre 80 articoli e impiega 8’400 dipendenti. Lo scorso anno sono stati inaugurati 7 nuovi ristoranti e per il 2026 sono pianificate da 4 a 6 nuove aperture.
La catena McDonald’s ha le sue origini nel ristorante aperto nel 1940 a San Bernardino in California dai fratelli Richard e Maurice McDonald, che poi ha dato luogo al sistema di franchising
Ogni giorno 275’000 ospiti visitano i ristoranti della catena. Quasi tutti i punti vendita nella Confederazione vengono gestiti da imprenditrici e imprenditori locali tramite un sistema di licenze. McDonald’s si appoggia inoltre a fornitori del posto: oltre l’85% del volume d’acquisto - pari a 250 milioni di franchi - è confluito lo scorso anno nell’economia elvetica.
La società ha anche uno spiccato carattere femminile: il 45% dei quadri nei ristoranti è costituito da donne e nella direzione aziendale la quota raggiunge il 50%.
Radiogiornale delle 12.30 del 07.09.2025 In Svizzera ci sono sempre più fast food
RSI Info 07.09.2025, 12:30
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