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Il settore alberghiero svizzero ha registrato una nuova crescita nel 2025. Secondo i dati diffusi mercoledì da Svizzera Turismo, lo scorso anno sono stati registrati 43,9 milioni di pernottamenti, pari a un aumento del 2,6% rispetto al 2024.
Il mercato domestico ha confermato il suo ruolo centrale: gli ospiti svizzeri hanno inciso per il 48% del totale, con un incremento di quasi un punto e mezzo percentuale. Una stabilità che continua a rappresentare un pilastro per il turismo elvetico.
Significativo anche il contributo degli ospiti europei, che hanno generato 12,7 milioni di pernottamenti, in crescita di quasi il 4%. Tra i mercati d’oltreoceano, spicca la forte progressione dei visitatori statunitensi, che hanno totalizzato 3,6 milioni di pernottamenti, con un aumento di oltre il 5% rispetto all’anno precedente.
Si osserva un leggero aumento anche dei turisti provenienti dall’Asia, benché i livelli rimangano ancora lontani da quelli del 2019, prima dello scoppio della pandemia.
Guardando all’anno in corso, Svizzera Turismo prevede un quadro meno dinamico: il 2026 dovrebbe essere un’annata stagnante, senza variazioni sostanziali rispetto ai numeri registrati nel 2025.
Turismo cinese in Svizzera
Prima Ora 20.02.2026, 18:00
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