Continua la sua progressione l'e-commerce in Svizzera: è quanto emerge da uno studio svolto dalla scuola universitaria di gestione di Zurigo (HWZ) e dalla Posta. Oltre la metà degli svizzeri effettua acquisti su siti internet almeno una volta al mese.
Secondo NetComm Suisse, il 95% della popolazione tra i 16 e i 65 anni utilizza regolarmente la rete e nove persone su dieci fanno acquisti sul web, afferma oggi, martedì, l'associazione dei commercianti online in un comunicato. Nel 2016 il settore è cresciuto del 21%. Nel corso degli ultimi dodici mesi, nella Confederazione sono stati spesi 11,2 miliardi di franchi per comprare prodotti e servizi su portali online, precisa NetComm.
Secondo i risultati dello studio della HWZ, il portale di vendite più ambito in Svizzera è ricardo.ch, l'84% dei seguaci dell'e-commerce vi fa acquisti, seguito dall'americano Amazon (76%). Viaggi (74%), libri, musica e film (72%), sono i prodotti comprati più di frequente. Le fatture restano il mezzo preferito (85%), seguono le carte di credito (80%) e quelle di debito (42%).
ATS/sdr
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