L'iPod compie 15 anni. Il 23 ottobre 2001, infatti, Apple lanciava sul mercato il primo modello. "Mille canzoni in tasca", era lo slogan della memorabile campagna pubblicitaria.
L'iPod in una campagna pubblicitaria del 2004
Otto mesi prima
Steve Jobs aveva presentato
iTunes, negozio digitale di canzoni che eliminava il vincolo dei
supporti tradizionali. Due innovazioni (negozio e dispositivo) che insieme hanno contribuito all'avvio
dell'era della musica liquida. Prima di questo passo avanti c'erano i
CD con 10-15 canzoni (quelle di un disco) e prima ancora il
walkman a
cassette, oggetto culto degli
anni '80.
Un modello della prima generazione
Sul mercato c'erano molti dispositivi simili, ma grazie a un misto di design e strategie di marketing Apple è riuscita a sbaragliare la concorrenza. La capienza è passata dai
5 giga ai
128 Giga attuali dell'iPod touch per metterci di tutto: "L'intera libreria musicale personale, noi amiamo la musica", spiegò durante la presentazione
Steve Jobs (guarda il video). L'iPhone di oggi, che ormai nel frattempo ha
"rubato la scena" al piccolo lettore, probabilmente non sarebbe mai esistito senza l'iPod, questo
gingillo che ha
rivoluzionato il mondo della
musica e della
discografia.
ATS/px
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