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La Manor ha registrato un fatturato di 2,72 miliardi di franchi nel 2014 con un calo del 2,9% in confronto all’anno precedente.
L’integrazione dei canali di distribuzione (grandi magazzini e commercio online) si è rivelata un “processo molto dispendioso” che probabilmente avrà degli effetti positivi solo nel 2015.
Nonstante tutto, è stata mantenuta la seconda posizione nel mercato dell’abbigliamento, con ricavi di 600 milioni. Il gruppo basilese può inoltre vantare un aumento delle frequentazioni nei negozi e del giro d’affari nel mese di dicembre.
Altro motivo di soddisfazione è l’incremento delle venditei n rete che hanno superato del 30% quelle del 2013 grazie anche all’ampliamento dell’assortimento
ATS/se
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