Entri, acquisti, paghi con l'app del telefonino (che ti permette di fare lo scan e addebitare tutto sulla carta di credito) e te ne vai. L'ultima frontiera degli acquisti sono i negozi senza casse (e, ovviamente, senza il personale che batte gli scontrini). Tutto automatico. E dopo l'apertura statunitense di Amazon a Seattle la novità sbarca anche in Europa.
Il primo negozio nel vecchio continente è stato aperto dalla catena di elettronica Saturn, a Innsbruck, in Austria. La promessa (per i consumatori) è quella di velocizzare il processo d'acquisto. Il negoziante assicura che la novità non comporterà una riduzione del numero di addetti, che avranno più tempo per occuparsi dei clienti.
Non è per ora dato sapere se il progetto pilota sarà seguito da altri: il periodo fino a maggio servirà da test. In futuro verrà adeguato anche l'assortimento, che con 900 articoli è ora inferiore a quello degli altri punti vendita.
Massimiliano Angeli
RG 08.00 del 09.03.2018 Il servizio di Johnny Canonica
RSI Economia e Finanza 09.03.2018, 08:35
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